From there, I ran the spoolie over the Brow Freeze until it was thoroughly coated - you can see a white-ish layer on the bristles.Īfter brushing my eyebrows up and out, I twisted my spoolie against the cap to load up between each brow, and I was thrilled to see instant fullness. Careful to screw the lid back on tightly (per warnings of it drying out otherwise), I scraped the product on the lid as a mini palette. The first step - scooping a small amount of product from the pot - was easy. After some research, aka scrolling TikTok (the Brow Freeze hashtag has 40M views), I felt confident enough to apply. The crystal clear formula is fairly solid (not soft and gel-like) when you dip either the spoolie or spatula into the pot.
#Anastasia brow freeze how to#
Opening ABH Brow Freeze, I was a touch intimidated by how to use the product. Keep reading to see how implementing the formula into my routine turned out.Įrika Veurink Trying Out Anastasia Beverly Hills Brow Freeze Plus, a year after its official launch, the product is still ABH’s highest seller. After my little sister introduced me to soap brows, I grew frustrated with the messiness of the process and the inevitable white cast.Īnastasia Beverly Hills Brow Freeze promised all the volume with none of the sticky residue. Fo myself, I’ve been using iterations of the same spoolie, brown eyebrow pencil, and clear gel for the past eight years. One’s eyebrow routine can prove to be quite personal, if only because of the way the routine repeats itself almost every morning. That’s why, when tasked with testing out her celebrated Anastasia Beverly Hills Brow Freeze, I clearly said yes.
#Anastasia brow freeze full#
Helmed by the matriarch of the full brow herself, Anastasia Soare has worked with countless celebrities (Kim Kardashian, Jennifer Lopez, Kris Jenner-level) and formulated just as many iconic products. Are thin brows creeping back into style? Is everyone getting their brows tinted and not telling you? Does waxing your eyebrows suddenly feel vintage? But the one constant, at least for the past 25 years, is Anastasia Beverly Hills. The cultural conversation around eyebrows is constantly shifting. This week, our writer is reviewing the already cult-favorite Anastasia Beverly Hills Brow Freeze.
#Anastasia brow freeze trial#
I also did not have any residue on my brows once it dried.In our series Trial Run, TZR editors and writers put the buzziest new beauty products to the test and share their honest reviews. Plus, there is quite a bit of product in the tub/container and in my experience, you do not need a lot to make this hold your brows.
![anastasia brow freeze anastasia brow freeze](https://www.meccabeauty.co.nz/on/demandware.static/-/Sites-mecca-online-catalog/default/dwe616f675/product/anasta/v/i-047988-brow-freeze-8-1-980.jpg)
Only because I really don't have any other products to compare this to since I haven't used a brow wax since this one came out. Honestly, I thought this was another one of those gimmick-y releases but it is actually a good product and it works. I prefer using my brow pencil or powder first before applying the Brow Freeze however, I have seen many apply the Brow Freeze first and then adding more product to their brows. I find this very easy to use (once I learned that less is more) and it lasts for a really long time. My second time using this product, I was able to get the fluffier brow look since I used a lot less product. There's still some give to the brows but they are definitely "frozen". The wax also did not have a "crunchy" feeling. However, throughout the day when the brow wax dried, it actually looked a lot fluffier than it did upon first application. Upon first application (using too much product), my brows felt and looked very laminated which was not what I was going for. Like I said, I've never used a brow wax before so this is very novel to me. When I first tried out this product (I did a live GRWM in my stories last week), I was not sure how much product to use. It does have a slight bounce when you touch it but that's about it. This consistency of this was is solid but not too firm where you have to scratch the layer to get some product. The clear wax is contained in clear tub with a gold screw cap.
![anastasia brow freeze anastasia brow freeze](https://media.allure.com/photos/5ffc7ebba1282dcd4cb26f7b/16:9/w_2560%2Cc_limit/anasasia%252520brow%252520freeze%252520review.jpg)
So let's get to the basics, this came in a black box with gold and white typography, similar to most ABH packaging. I was sold when my friend Leah on Instagram did a live-try on in her stories using this brow freeze.